Doc2Doc is an exclusive lending platform that’s founded for doctors, by doctors.
The goal was to increase brand recognition and build awareness through messaging and enhanced visual treatment.
The Doc2Doc logo represents innovation, thought-leadership and excellence through forward and upward movement, while adding subtle gradients for depth and dimension. The number two is emphasized to allow for clear legibility without competing with the rest of the logo.
Museo Slab and Museo Sans Rounded are paired together to create a friendly and approachable tone and help express the brand in a clear, creative and unique way.
The color palette is inspired by their values: doctor-centric, excellence, integrity, purpose, and savviness, and helps us create a lasting impression on our customers. In addition, the richness of the palette allows for flexibility and ensures longevity and timelessness.
The combination of bold gradients, juxtaposition of shapes, and friendly typography allows us to create an unforgettable visual experience for our customers and complements the organic nature of the logo and its elements. These elements can be used on image headers and backgrounds to add a splash of interest and geometry to the composition and layout.